Challenge

Leanne was contracted to help generate awareness and create publicity around the innovative F5://Refresh Food event, a 48 hour idea lab where innovation met agriculture, technology, and business.  Teams were established based on initial pitches and were challenged to solve current agri-food issues. The event took place Friday, January 17, 2014, at the Sheldon L. Fountain Learning Commons at Acadia University.

Working with the event organizer, Mike Caplan, using traditional and social media, Leanne was able to generate media interest including local Valley newspapers, the Chronicle Herald and Entrevestor.